Four Decades of Shaping Energy Infrastructure
LEAD was founded by Nizar Assaad as a privately owned construction business building oil and gas infrastructure.
After four decades of success and growth, LEAD was firmly established as a key player in the Middle East & North African region. LEAD’s success is built on its core and longstanding commitment to safety and quality.
LEAD has delivered treatment plants, power plants, gas and oil facilities and pipelines, and a multitude of petrochemical projects. Recent projects include the Ain Tsila Development Pipeline Project, based in Algeria.
In March 2024, LEAD became the Lead Energy Group (LEG), run by Nizar Assaad’s children: Jamil Assaad and Nada Assaad as well as their business partner, Marwan Al Zein.
The next generation of leaders remain committed to safety and quality, the core principles that will continue to drive LEG’s success.
OUR MISSION
In the Pursuit of delivering our projects in a safe and environmentally friendly fashion, we have adopted safety & quality as our major principles, all by investing time and funds to strengthen our human resource base, while attempting to couple Client satisfaction with valuable contributions to local community welfare.
Excellence grounded in purpose and precision
LEG’s rise as a leading regional player in construction reflects the strong foundation of core values embraced by its management. These principles guide every project, decision and relationship, shaping the company’s reputation for quality, safety and respect across the Middle East and North Africa.
- Performing all works in a safe and environmentally friendly manner
- Using the highest quality standards and client satisfaction as performance evaluation criteria
- Maintaining an excellent project management system and a well-organized site & operations management structure
- Allocating all needed human, financial and other resources to attain company goals
- Respecting local cultures and traditions wherever the company operates
- Investing time and funds to develop and expand the company's human resource base by training local workforce
- Attention to the smallest details regardless of the size or complexity of the project.
Manpower and Workforce Capabilities
LEAD's manpower consists of Management, Supervisors, Foremen, and Skilled Personnel. In addition, LEAD is continuously bringing up new qualified manpower through LEAD training schools and has a well-established organization for recruiting qualified manpower from countries around the world.
LEAD is widely experienced and is capable of mobilizing more than 8000 Project personnel as well as more than 50 million man hours during peak stages of Project execution.